Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. They can scroll through and digest content in seconds.

Strategy 78

Strategy Marketing Video Social Media 78

AssociationChat

APRIL 12, 2021

At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. This matters because your survey is typically the first step in market research.

Price 124

Price Survey Marketing Certificate 124

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Email can also fill a crucial gap in conversion and retention strategies where SEO leaves off. What’s included in the Nexus email offering? How does the process work?

Content 52

Content Strategy Marketing Social Media 52

WBT Systems

MAY 10, 2018

Learn from successful corporate market strategies! Develop effective pricing and marketing strategies. A fiercely independent LMS selection consultant and blogger, John helps organizations develop technology strategies that support learning initiatives – primarily for the extended enterprise.

Strategy 150

Strategy Marketing How To LMS 150

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 257

Revenue Strategy Price Newsletter 257

EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. Sherry Budziak of.orgSource says, “Sharks are looking for a meal.

Revenue 257

Revenue Price Denver Tools 257

Leading Learning

AUGUST 16, 2021

We’ll stress that this is in no way a guide to setting Webinar registration or sponsorship fees or a suggestion for how you should price your registration fees and sponsorships. Here are the questions about Webinar pricing data we asked of organizations that sell and/or accept sponsorships for Webinars they offer. per minute.

Price 52

Price Survey Sample Video 52

MemberClicks

MAY 31, 2023

Your membership pricing is a crucial part of what retains and delights your members, while also attracting new ones. Finding that sweet spot in your membership prices isn’t easy. What is a Membership Pricing Model? What Are Popular Membership Pricing Models? The right membership pricing model is a personal choice.

Price 52

Price Revenue Montana Cost 52

Higher Logic

JULY 10, 2019

this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. 4 Growth Strategies to Help You Achieve Negative Churn. To help you take advantage of the benefits of negative churn, we’ve got four strategies you can use to increase your customer value and accelerate growth.

Revenue 184

Revenue Strategy Price Products 184

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 268

Newsletter Certificate Denver Case Study 268

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. After completing a few writing jobs, I have room for more client work in my schedule. Please email me if you have a piece you’d like to discuss.

Certificate 284

Certificate Price Tools Technology 284

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Find out how to avoid common misconceptions and pitfalls of implementing AI, and stay ahead of the competition by utilizing emerging AI strategies to improve your business operations. Print magazines. 1 CAE credit.

Certificate 268

Certificate Denver South Carolina Project 268

Nimble AMS

APRIL 29, 2022

There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Offer non-member pricing for training.? The dues and don’ts of pricing strategies. Try out these four proven revenue boosters ?at

Revenue 117

Revenue Strategy Discount Price 117

Reid All About it

JANUARY 12, 2024

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. More info/register (ASAE Marketing Professionals Community). Young member engagement. Member mobile app. More info/register. Host: Fridays@4 Speaker: Hope Zoeller, Ed.D., 1 CAE credit.

LMS 268

LMS Member Engagement Education Revenue 268

Reid All About it

AUGUST 4, 2023

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. Member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

Higher Logic

APRIL 18, 2019

In the 14th annual Global Consumer Pulse Research, titled ‘ From Me to We: The Rise of the Purpose-Led Brand ,’ Accenture Strategy defines purpose in the following way: “pur·pose /? In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. Don’t believe us?

Marketing 136

Marketing Tools Strategy Price 136

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. These are the leading content curation tools for marketers in 2020. Price: Free. Price: Free.

Tools 122

Tools Content Marketing Newsletter 122

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. This situation is ideal for those being marketed to.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

Reid All About it

JANUARY 5, 2024

In this course, we delve into key strategies and methodologies to elevate your member engagement, refine value propositions, and foster a symbiotic relationship between organizational revenue and member value. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

Revenue 279

Revenue LMS Price Education 279

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?

Atlanta 195

Atlanta millennials Price Technology 195

AvidXchange: Association Management

JANUARY 16, 2023

Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans.

Strategy 130

Strategy Association Management Innovation Price 130

Disciple Media

OCTOBER 24, 2023

For businesses seeking to foster deep connections and brand loyalty in today’s digital landscape, establishing a paid community has become a pivotal strategy for knowledge sharing and purposeful networking. This guides content creation, engagement strategies, and even aesthetics. What is a paid community?

Strategy 36

Strategy Tips How To Price 36

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – They also suggest topics you should ask about during your discussions with vendors. 1 CMP credit. More info/register.

LMS 257

LMS Revenue Arlington Education 257

Reid All About it

AUGUST 11, 2023

Impexium recommends five strategies for a change management framework. Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it!

Chicago 195

Chicago Certificate Marketing Content 195

Association Adviser

SEPTEMBER 9, 2016

Texting is a powerful (though underutilized) marketing platform because of its high engagement rate and effectiveness in reaching those who may be less inclined to pick up the phone or check their email regularly. Short Message Service (text) marketing is a reliable way to get in front of your members, and it makes engagement quick and easy.

Marketing 60

Marketing Strategy Georgia Price 60

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Board buy-in on tech.

Tools 274

Tools Strategy Revenue Technology 274

Reid All About it

JUNE 25, 2021

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Ed Salvato, LGBTQ marketing specialist. Quick hits.

LMS 361

LMS Revenue Tips America 361

YourMembership

APRIL 17, 2012

Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . A budget begins the conversation as knowing the parameters of what you can spend does alter strategy.

Revenue 150

Revenue Strategy Software Membership Management 150

Associations Now

JUNE 5, 2019

In the midst of a somewhat confusing membership-driven market for electric vehicle charging, a Volkswagen-owned firm starting up a new network is making paid membership optional for its consumers. According to InsideEVs , the market is dominated by four charging networks —ChargePoint, Tesla, Blink, and SemaCharge.

Price 45

Price Discount America DC 45

Association Success

NOVEMBER 26, 2019

Nothing excites me more than strategy meetings. . When I joined the Professional Pricing Society, one problem that became apparent in my first year was that cross-departmental collaboration wasn’t facilitated nor planned for. we held our first strategy meeting. To do this, I focused on the following 6 steps: 1.

Strategy 116

Strategy Project Proposal Price 116

Achieve

MAY 21, 2019

Your events are a crucial part of your supporter engagement strategy, and they help your organization build community and move forward together. Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. They’re engaging, informative, and fun!

Email Marketing 52

Email Marketing Strategy Marketing Discount 52